Why is the grid an essential tool of the designer?
The grid allows designers to take typographic and graphical elements and arrange them in a hierarchical and orderly fashion. By doing so the intent of the design that we wish to impose upon any given content can be made clear to our audience. We can choose to lead the focus of the viewer to different points of the design based on the grid layout. According to the Layout Workbook by Kristin Cullen, a grid can function to provide “control, organization, rhythm, harmony, unity, dynamism, readability, movement, balance, direction, contrast, interaction, and order”.
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