Showing posts with label history. Show all posts
Showing posts with label history. Show all posts

Wednesday, September 10, 2008

Who is Adrian Frutiger and why is he important to typography?

Adrian Frutiger is one of the most renowned type designers of the modern era. Frutiger began his studies by apprenticing under a printer starting at the age of 16. He continued structuring his work during his formal education while studying in Zurich.

Frutiger has created many typefaces in his career, the most notable of which are univers and frutiger. Frutiger, the man, not the typeface, reveals his focus in type design in his own words when he says, “From all these experiences the most important thing I have learned is that legibility and beauty stand close together and that type design, in its restraint, should be only felt but not perceived by the reader.” (well spoken on Frutiger’s part)

Univers is a sans-serif typeface that is comprised of 44 faces in 16 different width, weight, and position combinations. The univers grid is the organization of those difference faces with specific coordinating numbers based on the width, weight, and position combinations. The typeface has been used extensively since the 1960’s.


Tuesday, September 9, 2008

Who is John Baskerville and what did he deliver to the world of typography?

John Baskerville is a famous printer and typographer from the 1700’s. His work began in the late 1750’s and soon led to his employment as a printer at the University of Cambridge. He is most notable for his creation of what is now known as ‘Baskerville’ fonts, which were greatly admired by Benjamin Franklin. It was because of this admiration that the newly emerging United States would adopt the Baskerville typeface for its governmental publications.

Baskerville’s printed masterpiece is easily his folio bible (published in 1763), even though Baskerville was an atheist. His printed works tend to be larger, with broad margins, and printed on high quality paper with fine ink. The typeface fell prey to criticism and drifted out of regular use for some time until in the 1920’s when American classical typographer Bruce Rogers led the charge in its revival which has led to many modern fonts that draw directly from Baskerville’s style.

The Baskerville typeface is unique transitional typeface. It focuses on the variance of line weight within its characters. It also focuses on near horizontal serifs in its lower case letters.